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viral marketing
With consumers showing increasing resistance to traditional forms of advertising
such as TV or newspaper ads, marketers have turned to alternate strategies,
including viral marketing. Viral marketing exploits existing social networks by
encouraging customers to share product information with their friends

A media strategy is a plan of action that helps businesses reach their target audience, and by reaching their target audience,
they improve their overall conversion rate.

What is a media spend?
Marketing spend represents the amount of money a marketing department spends on activities such as content marketing, paid advertising,
 SEO, social media, trade shows, and more. ... Optimizing spend entails bringing more leads into the marketing funnel for the lowest cost.

how to Be on top of the latest digital marketing trends.

Nothing on social media is as eye-catching as good video content. Whether you’re marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, it looks like social video engagement stats are going to be through the roof in 2018.

If you’re not convinced, these social media video statistics should prove why video is worth your attention:

YouTube viewers watch a billion hours of video each day
Facebook users consume over 8 billion videos every day
82% of Twitter’s audience views video content on the platform
There’s a huge variety of formats this video content can take, from 360-degree videos to live streams. This gives marketing teams a serious amount of flexibility when it comes to planning video campaigns.

One thing to keep in mind, though, is that mobile comes first. After all, 90% of Twitter video views and 60% of YouTube views are now from users on mobile devices.

The marketing community has seen the writing on the wall---65% of marketers are preparing to increase their budgets for mobile ads to focus more on video within the next few months.